Sales Overview Part 2 - Leads & Prospects (Accounts for Sales Teams)
To provide a step-by-step guide for sales team members on how to effectively manage accounts, track prospecting activities, make notes, create deals, and pitch deals using the Trak workspace.
Key Steps:
- Understanding Leads and Prospects:
- Leads are accounts without proposed dollars, while prospects are accounts that have been pitched inventory.
- Filter leads and prospects to view in the Trak workspace.
- Managing Leads:
- Click on a lead account to view details.
- Use the main box to categorize leads as cold, neutral, or hot prospects.
- Timestamp notes to keep track of activities.
- Update last activity to monitor progress.
- Creating Deals:
- Once a deal is proposed, open the account to view deal details.
- Edit and customize deal information.
- Add notes, fields, and files related to the deal.
- Upload sales presentations for reference.
- Finalizing Partnerships:
- Monitor the progress of deals and aim for partnership conversion.
- Manage active partnerships for ongoing account management.
Cautionary Notes:
- Ensure accurate categorization of leads and prospects to avoid confusion.
- Regularly update notes and activities to maintain a clear account history.
- Double-check deal details and information before finalizing.
Tips for Efficiency:
- Use timestamps for notes to track activities chronologically.
- Keep all account-related information centralized within the account for easy access.
- Regularly review and update account details to stay organized and proactive in managing accounts.