--- title: Create a social campaign description: How to create a social campaign that matches posts to partnerships by keyword, and when to use a campaign instead of Social Intelligence. --- [Skip to content](https://help.trak.io/knowledge-base/create-a-social-campaign#main-content) [![resized by Cameron Trak Logo Variations - 2025-01-1](https://help.trak.io/hs-fs/hubfs/resized%20by%20Cameron%20Trak%20Logo%20Variations%20-%202025-01-1.png?width=120&height=75&name=resized%20by%20Cameron%20Trak%20Logo%20Variations%20-%202025-01-1.png)](https://help.trak.io/knowledge-base?hsLang=en) Open main navigation Close main navigation - How can we help you? - There are no suggestions because the search field is empty. 1. [Trak Software Help Center](https://help.trak.io/knowledge-base?hsLang=en) 2. [Using Trak](https://help.trak.io/knowledge-base/using-trak?hsLang=en) 3. [Social Media](https://help.trak.io/knowledge-base/using-trak?hsLang=en#social-media) # Create a social campaign A social campaign matches posts to partnerships by scanning the post text for keywords you choose. When a post's text contains one of the keywords, Trak adds the post to the campaign and to the campaign's partnerships. Use a campaign to round up posts around a hashtag, slogan, or phrase — or to match posts to partnerships when [Social Intelligence](https://help.trak.io/knowledge-base/social-intelligence?hsLang=en) isn't turned on. You'll find campaigns under **Social** in the main navigation, on the **Campaigns** tab. ### Before you start - Creating campaigns is available to **Site Admins**, **Managers**, and **Team Members**. - Decide the keywords to match on and the partnership or partnerships the campaign applies to. ### Create a campaign 1. Open **Social**, then the **Campaigns** tab. 2. Choose **New Campaign** at the top right. 3. Enter a **Name** for the campaign. 4. In the **Account** field, choose the partnership or partnerships the matched posts should be assigned to. 5. In the **Keywords** field, add each keyword or phrase to match on. Type one and press Enter, then add the next. 6. Choose a **Start Date**. 7. Choose an **End Date** if the campaign should stop matching after a certain point. This is optional — leave it blank for an open-ended campaign. 8. Choose **Save**. ### What happens next Trak matches posts to the campaign right away, and again every time you edit it. A post is matched when its text contains any of your keywords and it was posted within the campaign's date range. Matched posts are added to the campaign and assigned to the campaign's partnerships. Matching keeps running as new posts arrive, so a campaign picks up future posts on its own. Keyword matching looks at the post text only, so it won't catch a post that features a partner's logo without naming them. To match on what's in the image or video, use [Social Intelligence](https://help.trak.io/knowledge-base/social-intelligence?hsLang=en). ### Campaign or Social Intelligence? Both match posts to partnerships, but they look at different things: - A **campaign** scans the post text for the exact keywords you set. It's precise and predictable — good for a specific hashtag, slogan, or phrase, and it works whether or not AI is turned on. - **Social Intelligence** reads the post's image and text and matches on evidence like a visible logo or product, so it catches a partner even when the post never names them. It's the better default for general matching. You can run both at once. See [Social Intelligence](https://help.trak.io/knowledge-base/social-intelligence?hsLang=en) for how it works and how to turn it on. ### If something goes wrong **The campaign isn't matching older posts.** A campaign only matches posts whose posted date falls within its **Start Date** and **End Date**. Widen the date range if the posts you expect fall outside it. **You don't see New Campaign.** Creating campaigns needs the Site Admin, Manager, or Team Member role. Ask a Site Admin to create the campaign or to adjust your access. ### Related - [Social Intelligence](https://help.trak.io/knowledge-base/social-intelligence?hsLang=en) - [Add social posts and assign them to partnerships](https://help.trak.io/knowledge-base/add-social-posts-and-assign-them-to-partnerships?hsLang=en) - [Social feeds](https://help.trak.io/knowledge-base/social-feeds?hsLang=en) - [The Basics](https://help.trak.io/knowledge-base/the-basics?hsLang=en) - [Using Trak](https://help.trak.io/knowledge-base/using-trak?hsLang=en#main-content) - [Partnerships](https://help.trak.io/knowledge-base/using-trak?hsLang=en#partnerships) - [Social Media](https://help.trak.io/knowledge-base/using-trak?hsLang=en#social-media) - [Integrations](https://help.trak.io/knowledge-base/using-trak?hsLang=en#integrations) - [Settings and Admin](https://help.trak.io/knowledge-base/using-trak?hsLang=en#settings-and-admin) - [Module by Module](https://help.trak.io/knowledge-base/module-by-module?hsLang=en) - [Advanced Features](https://help.trak.io/knowledge-base/advanced-features?hsLang=en) - [How To Guides](https://help.trak.io/knowledge-base/how-to-guides?hsLang=en) - [Mobile App](https://help.trak.io/knowledge-base/mobile-app?hsLang=en) - [New Features](https://help.trak.io/knowledge-base/new-features?hsLang=en#main-content) - [2026](https://help.trak.io/knowledge-base/new-features?hsLang=en#2026) - [2025](https://help.trak.io/knowledge-base/new-features?hsLang=en#2025) - [2024](https://help.trak.io/knowledge-base/new-features?hsLang=en#2024) - [2023](https://help.trak.io/knowledge-base/new-features?hsLang=en#2023) [![resized by Cameron Trak Logo Variations - 2025-01](https://help.trak.io/hs-fs/hubfs/resized%20by%20Cameron%20Trak%20Logo%20Variations%20-%202025-01.png?width=120&height=75&name=resized%20by%20Cameron%20Trak%20Logo%20Variations%20-%202025-01.png "resized by Cameron Trak Logo Variations - 2025-01")](https://www.trak.io/) P.O. 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